Buy less, choose well, make it last

~Vivienne Westwood~

Have you ever wondered about a way you can help our planet when shopping for all your must have wardrobe pieces? Before we move on to learning how to shopping consciously, let’s look at a breakdown of how a fashion revolution is happening before our very own eyes and how we as consumers are not helping solve the problem.

Fast Fashion… you may or may not have heard this term before, but do you know what it refers to? Fast fashion can be defined as cheap, trendy clothing, that sample ideas from the runway and turn them into garments in high street stores at a fast turnaround speed. To name a few of the high street stores that are the big players for fast fashion are Zara, H&M, Gap, Topshop and Forever 21 plus many more.

The impact of Fast Fashion to our planet is HUGE.

Negative impacts of Fast Fashion to our planet include; the use of cheap yet toxic textile dyes to produce the garments which is the second biggest polluter of clean water globally. The speed of the garments being produced causes more clothes to be disposed of by consumers causing a huge amount of textile waste. It also impacts garment workers who are found to be working in unsafe environments for low wages with little to no human rights. It can also impact you, the consumer, as well by encouraging the ‘throw-away’ culture by the obsolescence of the products and the speed of garments being produced.

In the end, Fast Fashion makes us believe and feel the need to shop more than we ever have just to be able to stay on top of trends while being able to afford the garments. This creates the sense of need but always being dissatisfied in the end with fast fashion products.

To help decline Fast Fashion, I recommend firstly buying less. This means purchasing key items for your wardrobe that you know you need and not just want. Secondly, choose your garments well, this means being conscious of the fabric, place of production and where you are purchasing it from. Lastly, making your garments last long, this refers to taking care of the fabric and following the care instructions when washing, this way your garments will last longer which results in less buying of the same item over and over again.

Within our next posts, we will let you in on our secrets of being conscious of the sustainability of the fashions we are purchasing. Which will allow you to help start saving our planet and decline fast fashion.

Xoxo, lovelies